Ströer Sales Group GmbH
Overview
- Legal form
- GmbH
- Address
-
Ströer Allee 1
50999 Köln - Commercial register
- HRB 87598, Köln
- Registration date
- May 4, 2016
- Industry
-
Beteiligungsgesellschaften
Managementtätigkeiten von sonstigen Holdinggesellschaften
Managementtätigkeiten von Holdinggesellschaften mit überwiegend finanziellem Anteilsbesitz - Registered capital
- 25,000.00 EUR
- Representation rules
Ist nur ein Geschäftsführer bestellt, so vertritt er die Gesellschaft allein. Sind mehrere Geschäftsführer bestellt, so wird die Gesellschaft durch zwei Geschäftsführer oder durch einen Geschäftsführer gemeinsam mit einem Prokuristen vertreten.
- Purpose
- das Halten und Verwalten von Beteiligungen an Unternehmen, die das Direktmarketing und den Vertrieb von Konsumgütern, Telekommunikations-, Versorgungs- sowie sonstigen Dienstleistungen oder die Erbringung von Service- und Dienstleistungen in den vorgenannten Bereichen zum Gegenstand haben.
Financials
Balance sheet
2021- Langfristige Vermögenswerte 86,9 % 2,36 Mrd
- Kurzfristige Vermögenswerte 12,8 % 347,80 Mio
- Zur Veräußerung bestimmte Vermögenswerte 0,3 % 9,04 Mio
- Langfristige Verbindlichkeiten 48,1 % 1,31 Mrd
- Kurzfristige Verbindlichkeiten 33,8 % 919,09 Mio
- Equity 17,8 % 483,86 Mio
- Nicht beherrschende Gesellschafter 0,3 % 9,35 Mio
- Verbindlichkeiten im Zusammenhang mit zur Veräußerung bestimmten Vermögenswerten 0,3 % 7,14 Mio
Balance sheet data available for 2 earlier fiscal years.
Profit & loss
2021- Revenue 38,7 % 1,63 Mrd
- Production costs of goods sold 23,4 % −984,27 Mio
- Gross profit from sales 15,3 % 643,05 Mio
- Sales expenses 6,5 % −273,00 Mio
- General administrative expenses 5,2 % −217,96 Mio
- Result before taxes 4,0 % 168,71 Mio
- Annual net profit/loss 3,1 % 130,25 Mio
- Other operating income 1,1 % 46,97 Mio
- Income and profit taxes 0,9 % −38,45 Mio
- Interest and similar expenses 0,7 % −30,25 Mio
- Other operating expenses 0,5 % −21,12 Mio
- Anteil am Ergebnis at-Equity-bilanzierter Unternehmen 0,5 % 19,34 Mio
- Other interest and similar income 0,0 % 1,67 Mio
- Ergebnis je Aktie 0,0 % 4
P&L data available for 3 earlier fiscal years.
Authorized representatives
-
Udo Josef Engelhard Müller
since 2026 Managing Director
Ownership & holdings
Shareholders
- Ströer SE & Co. KGaA DEU 100.0 % 25k €
Ultimate beneficial owners (UBOs)
The ultimate beneficial owners behind these holdings could not be conclusively identified.
Holds shares in
- optimise-it GmbH 100.0 %
- Ströer X GmbH 100.0 %
History
- 2026
-
19.05.
Member entryUdo Josef Engelhard Müller · Managing Director
-
19.05.
Exit of positionChristian Schmalzl · Managing Director
- 2021
-
16.11.
MergerStröer Sales Group GmbH
- 2019
-
16.05.
Exit of positionM***** M***** · Managing Director
-
16.05.
Exit of positionB**** D** · Managing Director
- 2018
-
01.10.
Exit of positionM****** K**** · Managing Director
-
01.10.
Exit of positionC****** K***** · Managing Director
-
26.06.
Member entryM***** M***** · Managing Director
Annual statements
Original published statements, ordered by fiscal year.
| Fiscal year | Document | Published | Access |
|---|---|---|---|
| 2021 | Konzernabschluss | Published | Via the API |
| 2020 | Konzernabschluss | Published | Read full text |
| 2019 | Konzernabschluss | Published | Via the API |
| 2018 | Konzernabschluss | Published | Via the API |
| 2017 | Konzernabschluss | Published | Via the API |
2020 Konzernabschluss Full text
Register documents
Bring original register extracts and company documents into your application as PDF or XML.
/v1/fetch-document- Current extract (AD) PDF
- Chronological extract (CD) PDF
- Structured content (SI, XML) XML
- Shareholders list PDF
- Articles of association PDF
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Company data in your AI chat
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Enter this server URL and add the connector:
https://mcp.handelsregister.ai/mcp - Connect with your handelsregister.ai account, then enable the connector in your chat via “+” → “Connectors”.
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Use “handelsregister” as the name, OAuth for authentication and this server URL:
https://mcp.handelsregister.ai/mcp - Sign in with your handelsregister.ai account, create the app and select it from the tools menu in your chat.
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claude mcp add --transport http handelsregister https://mcp.handelsregister.ai/mcp \
--header "X-API-Key: YOUR_API_KEY"Replace YOUR_API_KEY with your handelsregister.ai API key.
Add this MCP server as a tool in your application:
from openai import OpenAI
client = OpenAI()
response = client.responses.create(
model="gpt-6-astra",
input="Show me the directors, shareholders and latest available financial figures for Ströer Sales Group GmbH. Include fiscal years and sources.\n\nentity_id: 3775bf5012a0970afc3e990f2ef2a6dc",
tools=[{
"type": "mcp",
"server_label": "handelsregister",
"server_url": "https://mcp.handelsregister.ai/mcp",
"headers": {"X-API-Key": "YOUR_API_KEY"},
"require_approval": "never",
}],
)
print(response.output_text)Replace YOUR_API_KEY with your handelsregister.ai API key.
Add this configuration to your MCP client:
{
"mcpServers": {
"handelsregister": {
"url": "https://mcp.handelsregister.ai/mcp",
"headers": { "X-API-Key": "YOUR_API_KEY" }
}
}
}Replace YOUR_API_KEY with your handelsregister.ai API key.
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Show me the directors, shareholders and latest available financial figures for Ströer Sales Group GmbH. Include fiscal years and sources.
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