Use Case · Sales
Lead enrichment on autopilot.
An end to researching leads by hand: an agent completes every lead automatically with verified company data from the German commercial register — official data instead of scraped guesses.
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At a glance
An agent turns raw leads into complete, verified account profiles — automatically.
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Data: Legal form, registration number, address, management, business purpose, and financial KPIs — straight from official sources.
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Workflow: A lead enters the CRM, the agent enriches it in the background, sales works with complete profiles from minute one.
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Integration: Into CRM and sales stack via API — or into AI agents like Claude, ChatGPT, and Gemini via the MCP server.
The tedious routine
Lead research eats up selling time
Every minute sales spends googling is a minute missing from customer conversations.
Googling instead of selling
Legal name, size, contacts: every lead gets researched individually — across websites and directories.
Outdated or wrong data
Scraped directories and stale entries lead to wrong outreach and wasted opportunities.
Incomplete CRM profiles
Without legal form, size, and industry there is no clean segmentation — prioritization becomes guesswork.
How it works
From raw lead to complete profile — in three steps
Set it up once and the agent enriches every new lead by itself.
Connect your leads
New leads come straight from CRM, form, or campaign — a company name is enough.
The agent enriches
The agent adds verified master data, decision makers, and financial KPIs from the commercial register.
Segment & prioritize
Complete profiles make potential visible — sales focuses on the right accounts.
The impact
More time in conversations, less in the browser
What automated enrichment means compared to manual research — calculated conservatively.
0 min
active time per lead — the agent takes over
50 hrs
won back per month with 500 leads
100 %
verified data from the official source
Active time per lead
Active effort per month
Example calculation: avg. 6 minutes per manual lead research (legal name, size, decision makers, CRM data entry). With handelsregister.ai, enrichment runs fully automatically in the background after a one-time setup — active time is practically zero. Actual savings depend on volume and process.
Data scope
What every lead gets. Verified.
No scraped guesses: every attribute comes from the German commercial register and connected official sources.
Master data & legal form
Official legal name, registration number, registered office, and founding year — the foundation of clean CRM data.
Decision makers
Management and authorized representatives — the right outreach from the first touchpoint.
Revenue & size
Financial KPIs such as revenue, equity, and headcount for honest prioritization.
Industry & web insights
Business purpose, industry, and website content for segmentation and personalization.
Your benefits
What sales teams gain
Verified instead of guessed
Every attribute comes from an official source — reliable data for outreach, forecasting, and reporting.
More time for selling
Research disappears entirely — sales works with finished profiles from day one.
Seamless integration
Connects with CRM, marketing automation, and AI agents — no media breaks.
Scales with your funnel
10 or 10,000 leads per month: effort stays zero, data quality stays constant.
Custom solution
Your lead machine, as a finished agent.
For teams with specific requirements, we develop custom end-to-end agents: from enrichment and your scoring logic to finished prioritization in the CRM. Nothing off the shelf — designed together with you.
- Joint analysis of your sales process
- Custom development of your agent
- Integration into CRM and sales stack
FAQ
Frequently asked questions from sales teams
All master data comes directly from the German commercial register and connected official sources — not from scraped directories. Every attribute traces back to the official source.
Enrichment runs directly against the register at retrieval time. Existing records can be refreshed regularly with a scheduled run.
Yes. The AI-powered search finds companies despite typos, short forms, or missing legal forms — "beispielwerk" resolves to Beispielwerk Analytics GmbH.
Yes. Via the MCP server, AI agents access company data directly — for example to research and summarize an account on request. Setup is described in the documentation.
Billing is per retrieval through a transparent credit model — see the pricing page for details. No hidden fees.
Yes, on request. We develop custom end-to-end agents tailored exactly to your sales process — always starting with a conversation. Just write to us at [email protected].
Put your lead enrichment on autopilot
Sign up, create an API key, enrich your first lead — within minutes.
Full documentation with examples for every endpoint.